The Federal Communications Commission says just because you’re not getting paid to air it, doesn’t mean you get a free ride when it comes to identifying VNRs for viewers. According to Broadcasting & Cable, the FCC has issued four more…
By the year 2011, Nielsen Co. plans to triple the size of its National People Meter (NPM) TV-ratings panel. By that same year, the company says it will have Local People Meters (LPM) in 56 markets and those sample homes…
For the past several years, a trend has been developing in the production of television newscasts. Producers are being charged with the goal of “owning the first minute.” In the September 2007 issue of RTNDA’s Communicator magazine, writer Paula Pendarvis…
