It’s one of the finest of lines to follow — be “real,” interesting, personal and engaging on social media, but keep your journalistic principles intact. Now, research suggests that the pressure to create a personal brand means that many journalists…
Like many other television news stations, WLOX in South Mississippi realizes that a large portion of its viewing audience comes from social media sites. New producers and reporters learn how to write Web stories, tweet and post to Facebook long…
Kristen Wilson spent her college career working on design and magazine projects, but her first job out of school put her on the front lines of WTVA’s social media presence. Wilson is a Web producer for the NBC affiliate in…
It’s not hard to find a slew of articles on best practices for social media tweets and posts, but if you can only focus on five things, here’s where to start! 1. Share “news.” Before you say, “Duh!” — let…
Every time you turn around, it seems like there are new social media tools to try out. From Rebel Mouse to Storyful Multisearch, they just seem to keep coming. For journalists, it’s important to keep up with what’s going on…
Gannett has a new social media policy for journalists, and though it is similar to those established by many other news outlets, it does serve as a reminder that it’s getting harder than ever for journalists to draw the line…
“It is a great way for people in the news to develop relationships with their viewers,” says WTVA-TV anchor/reporter, C.J. LeMaster, who has one of the biggest social media followings at his station in Tupelo, Miss. LeMaster says he doesn’t…
You’ve heard of the seven deadly sins, right? How about the seven social media wins? According to new media researcher Augie Grant, news organizations need to look at seven primary uses for social media. The following are excerpts from Grant’s…
