Category: 06. Writing the Story: Broadcast

The power of words

We live in a multimedia world, surrounded by images, but words still have power. That’s what I took away from a Newsweek feature about two new English versions of Tolstoy’s “War and Peace.” The piece quotes one of the translators,…

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Don’t drop local sports, change it

Market research indicates that sports is near the bottom of the list of reasons people give for watching local TV news. Some stations, most recently WTKR-TV in Norfolk, Va., have decided to drop the local sports segment to save money…

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A newspaper bucks the trend

USA Today was mocked when it launched 25 years ago. McPaper, they called it, with its “news nuggets” and “charticles.” But it has survived and is now thriving. According to editor Ken Paulson, USA Today is selling more copies now…

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Find the action

Reporters who want to follow the action in a story need to know where to find it. You can’t tell a captivating, narrative story if you’re not present to capture the action. But how do you know when it’s going…

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