Three misconceptions about the audience are leading journalists to produce vapid journalism for the Web, says Robert Niles in the Online Journalism Review. Do you think today’s audience suffers from too-short attention spans, can’t handle details and hates numbers? Wrong,…
A new “clickmap” tool is making some ask whether video may be a bigger driver of clicks than previously thought. According to Poynter’s E-Media Tidbits, a researcher at the Danish Broadcasting Corporation (DR) has developed a new tool for tracking…
Hyperlinks aren’t just a simple way to add interactivity and context to a Web story. They could also be a way for news organizations to keep users apprised of what’s new on a story without having to update the original.…
Need more evidence that the Web is a growth area for TV news? A new study says one in four American adults visits a local station site every month, and many of the most frequent users are not heavy TV…
