“Multimedia has the power to reach a more diverse audience. Mastering these new communications tools is how African Americans can ensure they will continue to have a voice in government and advance their own personal power.” Speaking to an audience…
A new “clickmap” tool is making some ask whether video may be a bigger driver of clicks than previously thought. According to Poynter’s E-Media Tidbits, a researcher at the Danish Broadcasting Corporation (DR) has developed a new tool for tracking…
Hyperlinks aren’t just a simple way to add interactivity and context to a Web story. They could also be a way for news organizations to keep users apprised of what’s new on a story without having to update the original.…
Journalists have more options than ever to tell great stories online. But even as multimedia skills become more sophisticated, newsrooms are focusing on just a handful of approaches because they seem to be most effective. That’s the conclusion of a…
Need more evidence that the Web is a growth area for TV news? A new study says one in four American adults visits a local station site every month, and many of the most frequent users are not heavy TV…
