Want to be a TV news producer or reporter? Be prepared to wear multiple hats. Mary Ellen Hardies, who produces the 6 p.m. newscast at WCMH-TV in Columbus, Ohio, does a lot more than assemble a rundown and write lead-ins.…
More than one hat
Tag: Social media
Generating audience through social networks
Journalists who blog and encourage their readers to comment can learn a lot from their audience. But if you really want to build an audience, says senior producer Shawn Smith of the Michigan newspaper site MLive.com, you also have to…
Pros and cons of social network reporting
The list of online tools you can use in reporting keeps growing, along with the benefits and pitfalls of relying on social networks for information. Jennifer Woodard Mazerazo, associate editor of PBS MediaShift, says her latest favorite tool is Twitter:…
Twittering traffic
Some news organizations have used the microblog site Twitter in the past to send updates about breaking news stories like the Minneapolis bridge collapse and the California wildfires. Now the St. Louis Post-Dispatch is “twittering” in a slightly different way…
Linking in
A couple of years ago, I heard WNBC “tech guru” Sree Sreenivasan recommend the free social networking site LinkedIn as indispensable for journalists. I didn’t join then but I have now, and I’ve discovered a few things. First off, it…