“We’ve gone beyond online, print and TV – every job seems to be a multi-platform position,” says Crystal Lauderdale, Video & Multimedia Product Manager at New York Times Company, Regional Media Group.
Lauderdale says we’ll probably never go back to the days of a single-platform job and that means the “old formula” for finding a job is often not enough.
She says that before the year 2000, you needed a degree, experience with a college media outlet and possibly an internship. Now, Lauderdale says, you need:
- A degree that covers all platforms
- Emphasis in 1-2 specific skill sets
- Experience with student media
- An internshp is essential
- Basic computer/Web publication skills
- Double major is a plus
- Entrepreneurial skills a plus
When it comes to writing, Lauderdale says everyone should know AP Style, grammar, spelling and timecode (or how to log media).
Bottom line on getting a job?
“Graduates need more than a degree,” Lauderdale says. “They need technical ability, internship experience, clips on a portfolio site, a non-academic reference and a love of storytelling.”