Local TV news profitable on air, online

There’s certainly no reason to rest on your proverbial laurels if you work in TV news, but neither is it time to call the undertaker. The latest RTDNA/Hofstra University Annual Survey found that 2015 marked another strong year for the TV news business.  Nearly 60% of TV newsrooms reported that they made a profit on local …

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TV anchor/reporter sees advantages in live streaming

KFDM-TV in Beaumont has close to 140,000 page likes on Facebook and that makes up a sizeable instant audience for the station’s live streaming efforts.  KFDM anchor Tiffany Murphy found out herself just how much reach Facebook Live can have when she was sent to cover a fire at the local Humane Society. “I only …

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How much effort should journalists put into Twitter?

If you’re strapped for time, a Facebook post will likely do more for your website than a tweet.  That’s according to research released on the NiemanLab website by Parse.ly, a social analytics tool used by hundreds of news organizations.  The key finding from monitoring traffic referral sources for about 200 of Parse.ly’s client sites?  Just …

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Want a TV job? Think about station websites

Got news judgment, curiosity and energy?  Raycom’s Brad Conaway wants to talk to you.  The corporate digital content manager says good decision-making is essential when you’re running a TV station’s website and social channels. “A lot of the job is news judgment.  You have to figure out, ‘Is this a web story? An app alert? Facebook?  What …

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A social media ethics code you can support

If you’re a journalist and you use social media, you’ll want to read this.  And if you work for a news organization — from student media on up to the top markets, you’ll want to read this, too. According to the Online News Assocation website, “The ONA Social Newsgathering Ethics Code is a document that …

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1 in 5 journalism students have no interest in journalism

As a journalism educator, I can’t say a recent study came as a real surprise to me, but it is good to have data to back up perceptions.  A group of 11 researchers from eight countries, including the United States, sought to learn about journalism students’ motivations and expectations of their work.  The entire paper …

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3 most common journalism ethics questions

Journalists must make tough ethical decisions almost daily.  There are lots of tools to help guide those decisions, including the Radio Television Digital News Association Code of Ethics and one from the Society of Professional Journalists (SPJ).  In addition, SPJ has long had an Ethics Hotline, which fields hundreds of questions each year. In Quill magazine, SPJ …

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Top 5 strategies to create better mobile video

There is plenty being said and written about the explosion in video consumption on mobile devices, but very few local news organizations seem to be producing content specifically for mobile viewing.  Resources are definitely an issue, but the time is coming when reporters may no longer be doing a “Web version” of their stories, rather …

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Social media puts pressure on journalists

It’s one of the finest of lines to follow — be “real,” interesting, personal and engaging on social media, but keep your journalistic principles intact.  Now, research suggests that the pressure to create a personal brand means that many journalists are finding it harder to have a personal identity online. Communication professor Avery E. Holton …

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Mobile journalism now easier on Android devices

When I conduct training on using mobile devices as news gathering tools, the room is generally filled with journalists wielding iPhones. However, in a recent podcast produced by journalism.co.uk, some mobile experts are suggesting that 2015 was a game changing year for producing news content with Android devices. Florian Reichart, the man behind @smartfilming on Twitter, …

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