What it takes to anchor TV news

For many TV journalists, moving into a spot on the anchor desk is a dream come true.   Today, Ginger Gadsden is living that dream at WKMG in Orlando, but she says the reality is that anchoring is also hard work. “It’s so much more than reading the news; you think you have people catering to …

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Social first is smart strategy for promoting TV stories

Full disclosure:  I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever.  So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve been a reporter for 31 years, and the only audience measurement we had for most …

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Creating stronger audio for your TV stories

Turns out you can learn a lot about creating better TV stories from a guy who focuses on audio.  Adam Ragusea teaches at Mercer University’s Center for Collaborative Journalism and hosts a podcast called The Pub.  He presented at the Excellence in Journalism Conference on a topic he wrote about for Current.org — “Why You’re …

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Searching Instagram for news sources

Different social networks seem to appeal to different audience demos, so understanding how to search several of them for content and sources is critical for a journalist.  For example, according to SproutSocial, 53% of Instagram’s users are aged 18-29. “Imagine a breaking news story in your community; and thinking about who uses Instagram, if there’s …

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Online news video survey says…

…long and high quality is better. Research published in the Newspaper Research Journal, “Longer, Higher Quality Videos Preferred by News Viewers” had several key findings: Viewers preferred high-quality videos over low-quality videos. (Not exactly a big surprise!) While prior research indicates that people can tolerate lower-quality videos if they like the content, this study suggests viewers “would …

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Local TV anchors and reporters share social media strategies

Like many other television news stations, WLOX in South Mississippi realizes that a large portion of its viewing audience comes from social media sites. New producers and reporters learn how to write Web stories, tweet and post to Facebook long before they begin to work on broadcasts. Christina Garcia is familiar to audiences across South …

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New broadcast journalism ethics code from RTDNA compared to old

What’s changed in the area of journalism ethics?  Quite a bit if the new RTDNA Code of Ethics is any indication.  In the news release, RTDNA indicated that the code was last revised 15 years ago, with this latest version taking a year and a half to develop. “During 18 months of work, RTDNA’s Ethics …

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How to maximize your mobile video stories

  In the words of James Harding, BBC’s news director, the age of mobile video is upon us.  So, how are they responding at the “Beeb?” With an understanding of audience demands, according to Nathalie Malinarich, editor for mobile and new formats. “You really need to grab people immediately,” says Malinarich. “If they don’t like it, they’re going …

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What mobile journalism should be and why it isn’t

“We’re doing mobile journalism wrong.” Judd Slivka teaches mobile journalism at the University of Missouri and says he’s tested more than 700 apps in the process. So, why is this mobile evangelist down on mobile news gathering as it’s done today? “We’re trying to use the tools to create TV packages, what used to work …

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Must-have multimedia tools for TV journalists

When Tony Russell heads out to cover a story for KOTV in Tulsa, Oklahoma, his toolkit includes two phones and a host of apps.  His favorite is Instagram. “I use Instagram because I like to show viewers what I’m working on,” said Russell, who goes by @tonyrusselltv across social media. “I also like how Instagram …

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