Using Facebook to Promote Nightly Newscasts

It’s no secret that Facebook is a major driver of traffic to local TV news websites, but there is less certainty that social media has an impact on newscast ratings. Marketshare’s Paul Greeley explored the issue recently since it’s the November ratings period and “many stations are using Facebook to promote special reports for their …

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How journalists can play the social media game

If you don’t have time for social media, you don’t have time for your customers. So says Chip Mahaney, a recruiter for E.W. Scripps, who offers suggestions for journalists trying to expand their social footprints. “Be social, not awkward. It’s not just about you.  Your camera has two lenses and journalists need to be using the …

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Five essential skills for a newscast producer

If you want a job in television news, be a producer.  At any given time, more than 20 percent of all the job ads posted by TV news outlets are for producers, but just a tiny fraction of journalism graduates have any producing experience at all. Madi Van Zile is one of the exceptions.  She …

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Three of four U.S. journalists feel more engaged with audience thanks to social media

The advent of social media has, of course, fundamentally changed journalism in the U.S. and around the world.  According to research conducted by Dr. Agnes Gulyas of Canterbury Christ Church University in the U.K., 78% of the U.S. journalists she surveyed indicated social media had helped them become more engaged with the audience.  They also …

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Salaries for TV news reporters, producers increase

When newly graduated journalists start getting those first job offers, they’re often at a loss as to how much they can expect to be paid.  The annual RTDNA Salary Survey is one of the best places to start, and this year’s graduates are getting some good news for a change. According to researcher Bob Papper, …

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Local TV news profitable on air, online

There’s certainly no reason to rest on your proverbial laurels if you work in TV news, but neither is it time to call the undertaker. The latest RTDNA/Hofstra University Annual Survey found that 2015 marked another strong year for the TV news business.  Nearly 60% of TV newsrooms reported that they made a profit on local …

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TV anchor/reporter sees advantages in live streaming

KFDM-TV in Beaumont has close to 140,000 page likes on Facebook and that makes up a sizeable instant audience for the station’s live streaming efforts.  KFDM anchor Tiffany Murphy found out herself just how much reach Facebook Live can have when she was sent to cover a fire at the local Humane Society. “I only …

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How much effort should journalists put into Twitter?

If you’re strapped for time, a Facebook post will likely do more for your website than a tweet.  That’s according to research released on the NiemanLab website by Parse.ly, a social analytics tool used by hundreds of news organizations.  The key finding from monitoring traffic referral sources for about 200 of Parse.ly’s client sites?  Just …

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Want a TV job? Think about station websites

Got news judgment, curiosity and energy?  Raycom’s Brad Conaway wants to talk to you.  The corporate digital content manager says good decision-making is essential when you’re running a TV station’s website and social channels. “A lot of the job is news judgment.  You have to figure out, ‘Is this a web story? An app alert? Facebook?  What …

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A social media ethics code you can support

If you’re a journalist and you use social media, you’ll want to read this.  And if you work for a news organization — from student media on up to the top markets, you’ll want to read this, too. According to the Online News Assocation website, “The ONA Social Newsgathering Ethics Code is a document that …

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