How TV journalists write for social media

Kristen Wilson spent her college career working on design and magazine projects, but her first job out of school put her on the front lines of WTVA’s social media presence.  Wilson is a Web producer for the NBC affiliate in Tupelo, Mississippi.  She says the best way to master social media is by observing your …

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3 great tips for better TV stories

KARE-11’s Boyd Huppert is an amazing storyteller.  A workshop with him may be just about equivalent to a master class in TV news.  At the Excellence in Journalism conference, he shared some of the things he wished he had known when he first started reporting — here are Advancing the Story’s favorites: 1.  Keep interview …

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15 pieces of advice for journalists

Sometimes you stumble across something that’s just so good, you have to share it.  After spending a lot of years with interns and young reporters, the Arkansas Times posted musings from a columnist with 15 pieces of sage advice for young (and old?) journalists.  Some are nitty-gritty reporting tips, while others are big picture pronouncements, …

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Getting on-air when you’re hired behind the scenes

It’s a dilemma faced by many on the hunt for a reporting or anchoring job.  Do you take an off-air position as a producer or work on the website to get your foot in the door?  Or do you reject any opportunity that doesn’t involve doing your dream job? Talent coach Nick Dalley says there …

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5 things I wish I knew when I started my TV news producer career

One of the most popular pieces on the Fast Company website right now offers up nine pieces of advice for someone just getting started in a career.  It’s worth the read if you’re a recent grad looking for work or are relatively new on the job. Now, if that job you’re seeking is that of …

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4 surefire tips for more effective TV writing

Reporters usually get all the credit for great broadcast writing, but if you consider the amount of writing TV producers do in a single day, you’ll understand why we thought WXII-TV’s Executive Producer Brian Neal might have some good advice after years of writing and editing scripts in the Winston-Salem market. 1. Keep it short. …

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TV reporter tips for better storytelling

The old inverted pyramid approach to storytelling — reporting the most important information first — is still a useful tool, especially in breaking news situations.  But creative reporters like to  change the approach to fit the content.  Rachel Beech at WDAM-TV in Hattiesburg, Mississippi says she has a favorite technique for writing feature stories. “With …

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Station says shorter stories serve audience better

At WXII-12 in Winston-Salem, North Carolina, the newsroom has been rethinking the way it delivers news to viewers on air, now that so many are consuming content on smartphones. “The biggest change I would say from when I started in 2000 is the ability of people to get news and information now; it comes so quickly …

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Top 5 social media writing tips

It’s not hard to find a slew of articles on best practices for social media tweets and posts, but if you can only focus on five things, here’s where to start! 1.  Share “news.” Before you say, “Duh!” — let us explain.  In addition to sharing pieces of information about any story you’re reporting, be …

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5 easy ways to better produce an online story

It’s a rare TV newsroom that does not require its journalists to write a Web version of their stories.  Lynn Walsh, who produces multimedia for the Scripps National Digital Desk has done more than her fair share. She offers some excellent tips for making sure those stories are viewed and enjoyed by more audience.  We’ve …

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