Author: Debora Wenger

Local TV anchors and reporters share social media strategies

Like many other television news stations, WLOX in South Mississippi realizes that a large portion of its viewing audience comes from social media sites. New producers and reporters learn how to write Web stories, tweet and post to Facebook long…

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How to maximize your mobile video stories

  In the words of James Harding, BBC’s news director, the age of mobile video is upon us.  So, how are they responding at the “Beeb?” With an understanding of audience demands, according to Nathalie Malinarich, editor for mobile and new formats.…

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Must-have multimedia tools for TV journalists

When Tony Russell heads out to cover a story for KOTV in Tulsa, Oklahoma, his toolkit includes two phones and a host of apps.  His favorite is Instagram. “I use Instagram because I like to show viewers what I’m working…

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The “local” in local TV news matters more than ever

A Pew Center study of local news in three different U.S. cities determined one clear winner in the competition for top local news provider — TV.  The three cities studied include Denver, Macon, Georgia and Sioux City, Iowa.  What’s particularly…

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How to put together a TV news package

Courtesy: University of Montana

One of the strongest broadcast journalism programs in the country is located at the University of Montana, and Professor Denise Dowling is one of the best instructors in the school. She gets students started on video storytelling by following a…

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How to write a mobile news story

According to research from the Nielsen Norman Group, it may be nearly twice as hard to comprehend information you consume on a smartphone-sized mobile device. The limited amount of information displayed on the screen requires users to remember more as…

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