Category: 01. The Multimedia Mindset

Top qualities of a top journalist

Contributed by Anna Ellingburg Students often feel inundated with advice about the hundreds of skills and attributes journalists “must have” in order to be successful. But the journalists at WMC Action News 5 in Memphis have narrowed the list to…

Share

Top journalism skills in 2012

So, it may seen a little arrogant to assume that our blog can act as a barometer of the journalism industry, but what the heck. If you look at the five most viewed posts of 2012, it seems reasonable to…

Share

Lessons from a viral video

So, how do you get more than 5 million people to watch your story?  Take a look. 1. The content is compelling.  Many people, including me, have entered into this debate and the student producer, Patrick Romero, used a simple…

Share

Most popular journalism advice of 2011

December is nearly over and it’s time once again for Advancing the Story’s Top 10 report.  The posts below are those that drew the most reader interest over the year. From writing to sourcing news to using video more effectively,…

Share

Tweet for treats: Scholarship for free speech

Tomorrow is the day to express your creativity, support free speech and win $5,000 in scholarship money through Twitter. December 15 is National Bill of Rights Day, which marks the 220th birthday of the First Amendment. Here’s how it works:…

Share

What does it mean to be “digital first?”

For the past several years, there has been a lot of talk about “Web first newsrooms.”  The basic premise is that a news organization’s website should no longer be an afterthought, In fact, the idea is that the Web should…

Share

New edition now available

We’re happy to announce the publication of the second edition of our textbook, Advancing the Story: Broadcast Journalism in a Multimedia World. It’s available now from CQ Press or Amazon, and we hope you’ll check it out. What’s different this…

Share

The 10 laws of multimedia

“To be great, multimedia has to make the story better than it would be in a legacy form,” Al Tompkins said. To that end, Tompkins shared his 10 Laws of Multimedia with a group of educators at the Poynter Institute. Law #1 Make it…

Share