No doubt about it. You need to be able to work fast and juggle multiple deadlines if you’re going to succeed in online journalism. But you also have to be adept at marketing, which used to be a dirty word…
New skillset for online reporters
Category: 01. The Multimedia Mindset
Local TV station goes hyperlocal online
WNCN-TV in Raleigh, NC is in a tough spot. The CBS affiliate, WRAL, is about as dominant as a television station can get and WTVD, the ABC shop in town is no slouch either. So this Media General station is…
J-schools revamp
At long last, journalism schools are changing what they teach in order to better prepare students for the media world that awaits them. This fall, the University of North Carolina will launch what it calls a “new curriculum for a…
The state of “convergence” in America’s newsrooms
Researchers at Rutgers and Arizona State universities surveyed hundreds of broadcast and print newsrooms about their convergence efforts in 2008. According to an article in the Convergence Newsletter, they found that about half of respondents had some sort of “cross-platform…
Skills training is not enough
One of our core principles here at Advancing the Story is that you have to think differently about journalism if you’re going to succeed in a multimedia world. Nikki Usher of USC’s Annenberg School of Journalism obviously agrees. Writing in…
Six tips for convergence
How is newsroom convergence like a shotgun wedding? Just ask the folks at Kent State University, where the campus newspaper, radio and TV stations share one newsroom and Web site. The story behind the story is now online–a humorous and…
What information do you trust?
According to a new survey, online news is widely considered just as credible as newspapers and TV news. In some countries, including the United States, it’s seen as even more trustworthy. But the survey found that blogs, as opposed to…
TV & Web are a popular pair
According to Reuters, new research from Nielsen finds that 31% of online activity occurs while the user is watching television. The findings help explain why TV viewing is on the rise at the same time new media is also growing.…
Saving the news
Uh-oh. It looks like we’ve finally done it; we’ve given people too much news and information. In an article for the Columbia Journalism Review, author Bree Nordensen writes about frustrated news consumers who have so much data coming at them every…
Wanted: “Journalism plus”
Anyone looking for a job in journalism needs to know what employers want. The short answer is, they want it all. They’re looking for journalists who can process information and write clearly, and who also have high-level technical skills. And…