Category: 10. Producing: Broadcast

4 surefire tips for more effective TV writing

Reporters usually get all the credit for great broadcast writing, but if you consider the amount of writing TV producers do in a single day, you’ll understand why we thought WXII-TV’s Executive Producer Brian Neal might have some good advice…

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Station says shorter stories serve audience better

At WXII-12 in Winston-Salem, North Carolina, the newsroom has been rethinking the way it delivers news to viewers on air, now that so many are consuming content on smartphones. “The biggest change I would say from when I started in 2000…

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Better TV producing: The morning show

According to this year’s RTDNA survey, when TV stations add newscasts, they add morning shows. The big winner was weekend mornings. Over 20% of the news directors who added newscasts listed Saturday morning, Sunday morning or both. Next came the…

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Smart strategies for more online video sharing

You’ve seen the statistics — millions of Americans will watch more than a billion videos online today.  And who better to dominate the online video audience than TV stations?  Yet, how much video gets aired that never makes it’s way…

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Infographic and timeline tools made easy

It’s one thing to know your story could use an infographic or a timeline, and it’s quite another thing to build one yourself!  So, here’s a look at two, free online sites that make building either a breeze. The good…

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What do news directors look for when hiring?

It’s a perennial question and the answer keeps changing: What are TV news directors today looking for in new hires? For Geoff Roth, who’s building a new television newsroom from the ground up at Fox 46 in Charlotte, N.C., the…

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What journalists can learn from CNN’s iReport

CNN’s iReport first launched in 2006 as a way to allow people from all around the world to contribute pictures and video of breaking news stories. According to the website, here’s how the unit’s producers handle submissions from a reported…

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Top multimedia journalism skills used on the job

The Annual Surveys of Journalism & Mass Communications Graduates is out, and once again it’s critical reading for anyone looking for a job in the industry. Here’s a list of some of the key findings as they relate to multimedia…

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