Category: 10. Producing: Broadcast

Be a tease! The job of a news promotion producer

When it comes to teaching broadcast journalism, most schools tend to focus on reporting.  Sure they teach video skills, too, and a few also prepare newscast producers, but there are many other jobs at TV news stations that rarely get…

Share

How to apply for a newscast producing job

Broadcast news researcher and educator Bob Papper says there’s one criterion essential for getting a producing job. “You have to be able to breathe on your own,” says Papper. So, that’s a joke, but it’s not that funny to news…

Share

When and where to break exclusive news

You’re working on an exclusive story for tonight and the Web and social media team wants a piece of it, hours before air. Should you share? If you thought that question had been laid to rest years ago, think again.…

Share

Would you make a good newscast producer?

Photo by Alysia Steele

Brit Stack was like many journalism students; she was learning about reporting and shooting, editing and writing and keeping her eye out for reporting jobs.  But Brit was also smart enough to grab an opportunity, so when she got a…

Share

Top journalism skills in 2012

So, it may seen a little arrogant to assume that our blog can act as a barometer of the journalism industry, but what the heck. If you look at the five most viewed posts of 2012, it seems reasonable to…

Share

Social media and new skills needed in local TV

If you’re working in television, you already know this –local television stations are no longer just in the business of TV. But RTDNA researcher Bob Papper has the statistics to back it up. Speaking at the Excellence in Journalism conference…

Share

How mobile journalism makes breaking news better

Picture the scene –you’re cruising Facebook and notice a post about four manatees beached just off the campus of Jacksonville University in Florida. Matt Augustine, of radio station WOKV, says he was the first member of Jacksonville’s media on scene…

Share

Keeping viewers’ attention for the newscast

New research about social TV holds some interesting possibilities for newscast producers. An article about the study from Time Warner Research Council found that interacting with social media actually keeps viewers more engaged with the programming than those simply watching…

Share

Producing newscasts for speed

In an on-demand world, technology has and will continue to change the newscast producer’s job. “A digital rundown allows you to be more immediate. It’s the news, not the ‘olds,’” says Rick Russell, news director at WJTV in Jackson, Miss.…

Share

Mobile devices mean opportunity for news orgs

The Reynolds Journalism Institute just released part 2 of its 10-part series on mobile. This second installment included an interesting section on news consumption through mobile devices. …two-thirds (67%) of mobile media owners ages 18-34 used their devices to access…

Share