…long and high quality is better. Research published in the Newspaper Research Journal, “Longer, Higher Quality Videos Preferred by News Viewers” had several key findings: Viewers preferred high-quality videos over low-quality videos. (Not exactly a big surprise!) While prior research indicates that…
Two things we know about social media. Sharing news is easy. Engaging the audience is hard. So why bother? Engagement is key to building an audience for the journalism you work so hard to produce. Here are three tips for boosting…
In today’s media environment it’s important that news organizations actively seek out audience, and with its 40 million registered users, Vine is a social media platform worth considering. But who is using it well and what can journalists learn from their…
When it comes to news gathering, USC’s Robert Hernandez says mobile phones just aren’t fast enough. Hernandez, who says he “hijacks tech for journalism,” is looking to wearables as a catalyst for the next big change in the news business.…
It’s a rare TV newsroom that does not require its journalists to write a Web version of their stories. Lynn Walsh, who produces multimedia for the Scripps National Digital Desk has done more than her fair share. She offers some…
The Internet is really still in its infancy, and according to USC’s Koci Hernandez, that means journalists still have time to help mold it as a storytelling platform. “We have small opportunity while the Internet is still a baby to…
The AP’s Eric Carvin, Pro Publica’s Amanda Zamora and CNN iReport’s Katie Hawkins-Gaar pulled together some excellent advice for anyone hoping to do a better job with content contributed by the audience. In true UGC style, they crowdsourced many of…
CNN’s iReport first launched in 2006 as a way to allow people from all around the world to contribute pictures and video of breaking news stories. According to the website, here’s how the unit’s producers handle submissions from a reported…
Gannett has a new social media policy for journalists, and though it is similar to those established by many other news outlets, it does serve as a reminder that it’s getting harder than ever for journalists to draw the line…
Maybe this is merely anecdotal evidence, but it seems like more and more online editors are coming from the newscast producing ranks. Take Renee Johnson, for example, who runs the website for WLOX-TV in Biloxi; the former producer is now…
